Ignitor: you have to be on malt liquor to fully appreciate it. To the average american negro, slightly buzzed on malt liquor and dazed by the media stimulus of sports and bigscreen TV.. The phone, and the ability to communicate, even in the typical monosyllables of the subculture, is a complete novelty. Thus, the "wazzup" commercial represents the wonder and happiness that a group of young negroes finds in using the technology