I like those upside-down ketchup bottles. They were a long time coming, but still. They were mentioned in Revelation, as a sign of the Apocalypse. "And yea, the moon shall become as fire, and fall into the sea, and the ketchup bottles, they shall invert themselves, and the winged bears shall pull the arms from the sockets of the faithful, in thy mercy." direct quote. They're apocalyptically convenient! That's why their slogan for this campaign is "Apocalycious!" And inside every cap is a free press-on 666 forehead tattoo!