I own a few sites and one of them sells baby products. A couple of weeks ago a customer ordered a gift for her sister and asked that it be shipped directly to her sister's house. Well it turns out that she gave me the wrong address. When I called her to get the correct one she said her sister would call me. Unfortunately UPS returned the package before the sister called. So, I reshipped the package out to the correct address but there were UPS fees for returning and resending the package. When I phoned to tell the customer here is what she said to me... "I'll never shop online again, this is too much of a hassle. I had NO IDEA the right address would be so important." What!?!?!?